The Merchandising Language Guide

A short guide that explains common merchandising terms in clear and practical language, built for fashion founders and small teams.

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    Plain
    definitions

    Clear explanations of commonly used merchandising terms, without jargon or theory.

    Shared understanding

    A consistent language to support clearer discussion and decision-making across your business.

    A useful
    reference

    A guide you can return to whenever you need to clarify meaning or align thinking.