The Foundation Framework

A structured approach to merchandising decisions for small fashion businesses.
​
The Framework is currently in development and will be released soon, please register your interest below.
​
While you’re waiting, you’ll also receive the Merchandising Language Guide, a short resource that introduces the terminology behind this work.

    Your email will only be used to share updates related to Merch Decoded. You can unsubscribe at any time.

    Structured thinking

    A clear approach to merchandising decisions that helps connect intent, product, and commercial outcomes.

    ​

    Practical application

    Frameworks designed to be used alongside real planning, development, and review processes.

    ​

    Designed to scale

    Built for small fashion businesses, with logic that can grow as the brand and range evolve.

    ​